When the art director for the Jaguar ad wanted to use a lifestyle photo that extended to the very edge of the page, the production manager had to use _____ to accommodate variations in the printing and cutting processes.

Question

Quizplus · Accepted Answer

To accommodate variations in printing and cutting processes, the production manager had to use bleeds. Bleeds extend artwork or photos beyond the edge of the printed page, ensuring that there are no unsightly white borders when the page is trimmed.

When the Art Director for the Jaguar Ad Wanted to Use