In print and broadcast commercials, the Geico Gecko speaks openly of his celebrity role and plainly acknowledges that his job is to get people to buy Geico insurance. The Geico Gecko is an example of a:

Question

Quizplus · Accepted Answer

The Geico Gecko is a mnemonic device, which is a marketing tactic that uses a symbol or character to help people remember a brand or product. The Gecko serves as a recognizable and memorable mascot for Geico insurance.

In Print and Broadcast Commercials, the Geico Gecko Speaks Openly