A video news release is prepared by the company and offered to television stations for a fee.

Question

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A video news release (VNR) is a pre-packaged news story that is created and distributed by a company or organization. These VNRs are often distributed to television stations, who may choose to broadcast them as part of their regular news programming. In many cases, the company or organization that created the VNR will charge a fee for its use. This fee may cover the costs associated with producing the VNR, as well as any additional costs related to distribution or licensing of the content.

A Video News Release Is Prepared by the Company and Offered