The Rome Braves, a Minor League Baseball team, plays its home games in State Mutual Stadium, named for and sponsored by the insurance company. This is an example of:

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This is an example of venue marketing, as the sponsorship by an insurance company of the team's stadium is a form of marketing that promotes the insurance company's brand and products within the context of a specific venue or location.

The Rome Braves, a Minor League Baseball Team, Plays Its