An opportunity to see (OTS) is sometimes referred to as a(n) :
A) ad impression.
B) medium weight.
C) gross impression.
D) message attention value.
E) gross rating point.
Correct Answer:
Verified
Q21: A written rationale for the media strategy
Q24: Which of the following statements about media
Q27: The _ is the percentage of homes
Q28: Sixty percent of the total target market
Q29: Media planners often define media objectives by
Q33: When the sponsors of a charity golf
Q34: Media buyers tend to specialize in product
Q36: Bursting is used for high-ticket items that
Q39: Which of the following refers to the
Q40: Emotionally-oriented creative messages are best communicated with
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents