Campbell's, the soup manufacturer, maintains a low-level of advertising during the entire year, but Campbell's advertises heavily during the winter months when people are cold and looking for something to help warm them up. What kind of advertising strategy is Campbell's most likely using?

Question

Quizplus · Accepted Answer

Campbell's is using the pulsing advertising strategy by maintaining a low-level of advertising during the year except for a heavier advertising push during the winter months when demand for their product is higher.

Campbell's, the Soup Manufacturer, Maintains a Low-Level of Advertising During