The heart of any direct-mail program is the mailing list because each list identifies a market segment.

Question

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The mailing list plays a crucial role in any direct-mail program as it helps identify a specific market segment or target audience to whom the promotional message will be delivered. It helps in targeting the right group of people who are more likely to respond to the offer, thus increasing the chances of higher response rates and conversions.

The Heart of Any Direct-Mail Program Is the Mailing List