How can global positioning systems (GPS) influence the outdoor advertising purchased by a media buyer?
A) GPS can be used to determine the best locations for the billboards.
B) GPS can be used to identify the most effective marketing mix.
C) GPS can be used to increase traffic near billboard locations.
D) GPS can be used to locate sites for unused transit ads.
E) GPS can be used to find customers with smartphones.
Correct Answer:
Verified
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