Joshua, a media buyer, has been instructed to buy billboards in Phoenix, San Antonio, Los Angeles, and Atlanta. His customer wants the billboards to be in areas where its target audience-Hispanic females-will most likely see it. Short of flying to each location and personally selecting a site, what can Joshua do to satisfy his customer?
A) He can use the annual billboard report issued by the American Advertising Association.
B) He can use a global positioning system (GPS) .
C) He can use a national plant operator that provides a lifestyle location service.
D) He can use computer software associated with VALS2.
E) There is nothing he can do except fly to the cities and inspect each location personally.
Correct Answer:
Verified
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