Which of the following statements about direct-mail advertising is most likely true?
A) Spending on direct mail has sharply declined due to rising postage rates.
B) Direct-mail advertising is the top-ranked advertising medium used today.
C) Direct-mail advertising offers firms a straight path to desired customers.
D) Business reply mail is the most common form of direct-mail advertising.
E) Direct-mail advertising is too costly for most local retail businesses.
Correct Answer:
Verified
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