Snapper, a manufacturer of lawn care equipment, gathers customer data by enclosing an owner registration form inside every product manual. New product owners are encouraged to complete the form and return it to Snapper. Snapper compiles this information into its database, which is best known as a(n):

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The database compiled by Snapper using the owner registration form is best known as a house list, which is a database of current and past customers who have willingly provided their contact information to the company. A buyer directory is a compilation of names and addresses of individuals or companies who have purchased a particular type of product or service. A mail-response list is a list of individuals or companies who have responded to a direct mail piece or advertisement. An inquiry file contains the names and contact information of those who have expressed an interest in a company's products or services, and a compiled list is a list of names and addresses gathered from various sources.

Snapper, a Manufacturer of Lawn Care Equipment, Gathers Customer Data