In the case of Internet advertising, cost per thousand, rating points, and share of audience are the same.

Name: In the case of Internet advertising, cost per thousand, rating points, and share of audience are the same.
Brand: Quizplus
Rating: 4.9 (56 reviews)

Question

Quizplus · Accepted Answer

Cost per thousand (CPM) refers to the cost an advertiser pays per thousand impressions, while rating points and share of audience are measures of audience engagement and represent different ways of expressing audience reach and impact. Therefore, they are not the same as CPM.

In the Case of Internet Advertising, Cost Per Thousand, Rating