What are two simple ways to measure the Internet audience for your advertising banner?

Question

Quizplus · Accepted Answer

Ad impressions refer to the number of times the banner ad is displayed on a webpage, while click rate measures the number of clicks the ad receives from viewers. By tracking both ad impressions and click rate, advertisers can get an idea of the size and engagement of their audience.

Answer: A 
 Reach refers to the percentage or number of the target audience that will see the banner ad. Frequency measures how many times the ad is shown to the same audience member. By tracking these metrics, advertisers can determine the extent of their online audience, as well as the number of times their ad is being viewed.

What Are Two Simple Ways to Measure the Internet Audience