As the new television season unfolds, take note of the number of times your favorite character casually mentions a name-brand prescription drug. It will happen more than you think. During the first months of the 2012 television season, more than 500 pharmaceuticals were cleverly woven into primetime plot lines. The manufacturers that owned these brands paid the television programs to feature their products. This is an example of:

Question

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This is an example of product placement, as the pharmaceutical companies paid to have their products featured in the television programs.

As the New Television Season Unfolds, Take Note of the Number