An ad for horse medication contains a photo of and a testimonial by Monty Roberts, a noted horse trainer. The background of the ad was designed to look like leather and extends to the very edge of the page. The advertiser probably had to pay the magazine a 15 percent premium for this extended background called a(n):

Question

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The extended background in a print ad is called a bleed. The advertiser had to pay a 15 percent premium for this feature, which allows the background to extend to the very edge of the page. The other choices, such as environmental re-creation and environmental realism, are not commonly used terms in the advertising industry. Edge printing and picture frame are also not appropriate terms for this feature.

An Ad for Horse Medication Contains a Photo of and a Testimonial