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The Owner of a Greek Restaurant Has Accepted a Run-Of-Paper

Question 67

Multiple Choice

The owner of a Greek restaurant has accepted a run-of-paper (ROP) advertising rate. This means that the retail advertiser:


A) may find its ad anywhere in the newspaper, wherever space permits.
B) is testing the pull rate of two identical size ads with different content for the same product.
C) will not require the newspaper to rerun its ad if production quality is less than desirable.
D) will be penalized if it decides to pull its ad before the closing date.
E) can ensure a choice position in the newspaper by paying the higher run-of-paper (ROP) rate.

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