The headline for a Pepperidge Farm whole-grain bread ad reads, "The bread you love does your heart good." The headline is best described as a benefit headline.

Question

Quizplus · Accepted Answer

A benefit headline focuses on the benefits that the product can provide to the customer, and this headline clearly states that the bread can be good for your heart, which is a benefit.

The Headline for a Pepperidge Farm Whole-Grain Bread Ad Reads