A headline reads, "Everybody worries about the cost of fuel. Falcon airplane owners worry 20 to 60 percent less." The rest of the ad presents factual information about the fuel economy of Falcon airplanes. Which of the following has most likely been used in the Falcon ad?

Question

Quizplus · Accepted Answer

The statement in the headline suggests that Falcon airplanes are cost-effective when it comes to fuel consumption. The rest of the ad presents factual information to support this claim, indicating the use of straight-sell copy.

A Headline Reads, "Everybody Worries About the Cost of Fuel