An ad for Pûr water filters has a photo which shows a woman enjoying a glass of water from her Pûr water filter while her dog is on the counter gnawing on a freshly cooked turkey. The _____ copy under the picture begins with the following statement: "The only thing you'll notice is how great it tastes."

Question

Quizplus · Accepted Answer

The picture-caption copy refers specifically to the text that accompanies an image in an advertisement, which describes the photo and supports the overall marketing message. In this case, the statement "The only thing you'll notice is how great it tastes" complements the image of the woman enjoying the Pûr water filter to highlight the product's benefits.

An Ad for Pûr Water Filters Has a Photo Which