The Judge evaluates the practicality of the big ideas and decides whether to implement, modify, or discard them.
Correct Answer:
Verified
Q29: The creative pyramid serves as a model
Q33: An ad for Breitling watches describes the
Q35: An ad for Toshiba office machines suggests
Q36: Which term refers to a simple explanation
Q38: The term "creatives" refers to the
A) people
Q38: Who is ultimately responsible for the final
Q39: When the agency presents the ad concept,the
Q41: An ad from the National Peanut Board
Q42: In 2008, Helen's Foods, the maker of
Q45: The _ component of the message strategy
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