An Ad for Asian Sensations' Newest Product Line of Snack

An ad for Asian Sensations' newest product line of snack foods encourages readers to "Thai something new." In this example, the word play is used to:

A) persuade consumers to try an Asian Sensations snack.
B) inform customers that Asian Sensations sells nutritious snacks.
C) persuade customers to check the Web site of Asian Sensations.
D) persuade retailers to carry more Asian Sensations snack foods.
E) remind customers that Asian Sensations has been reformulated.