An Electrolux commercial features talk-show host Kelly Ripa juggling a busy schedule that includes cooking a meal, washing clothes, and cleaning dishes using Electrolux appliances. Which aspect of the creative pyramid is the advertiser most likely seeking to establish by using Kelly Ripa in the ad?

Question

Quizplus · Accepted Answer

By using a well-known and trusted celebrity like Kelly Ripa, the advertiser is seeking to establish credibility for their product. Consumers are more likely to trust and believe in the effectiveness of the Electrolux appliances if a trusted celebrity spokesperson is endorsing them.

An Electrolux Commercial Features Talk-Show Host Kelly Ripa Juggling a Busy