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Whose Role Would It Be to Tell the Creatives That

Question 67

Multiple Choice

Whose role would it be to tell the creatives that their idea of using a world championship rodeo bull rider to promote an insurance plan is not a good idea and will probably open the agency and its client to a great deal of ridicule?


A) The Artist
B) The Evaluator
C) The Judge
D) The Liaison
E) The Warrior

Correct Answer:

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