After decades of fabulous growth, the trade show industry is experiencing business decline. A report by the National Trade Show Industry stated, "The trade show industry will face more competition for marketing dollars in the next five years than it has in the last 25 years." This statement is best described as a(n) _____.
A) situation analysis
B) external market analysis
C) market survey
D) product audit
E) stakeholder audit
Correct Answer:
Verified
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