Which of the following states how a firm is going to accomplish its marketing objectives?

Question

Quizplus · Accepted Answer

The marketing strategy is the plan of action that outlines how a firm will achieve its marketing objectives. It includes decisions on target markets, positioning, value proposition, and marketing mix elements such as product, price, promotion, and place. SWOT analysis, situation analysis, and stakeholder analysis are tools used to gather information and assess the internal and external environment of a firm but do not provide a specific plan of action. The marketing mix is the set of tactical tools used to implement the marketing strategy, but it alone does not indicate how the firm will accomplish its objectives.

Which of the Following States How a Firm Is Going