Silly Putty has been around for years as a gag gift sold in specialty stores. It has always avoided direct confrontation with other toy companies by finding a market that was small enough to defend and never really acting like a market leader. Which of the following strategies has Silly Putty most likely followed?

Question

Quizplus · Accepted Answer

Silly Putty has likely followed a guerrilla strategy, which involves targeting niche markets and avoiding direct competition with larger companies, often by being innovative or unconventional.

Silly Putty Has Been Around for Years as a Gag