Advertising strategy research occurs after the creative work has started,and it typically involves free-association tests and sales tests.

Question

Quizplus · Accepted Answer

Advertising strategy research typically occurs before creative work has started, as it helps inform the message and direction of the creative. Free-association tests and sales tests may be part of the research process, but they are not exclusive to it and can also be used during and after creative work.

Advertising Strategy Research Occurs After the Creative Work Has Started,and