Advertising research is as important in international marketing as it is in national and local marketing.

Question

Quizplus · Accepted Answer

Advertising research is essential in understanding and adapting to cultural differences, language barriers, and various media platforms in international marketing. It helps in identifying target audiences, creating effective messages, and measuring the performance of advertising campaigns. Hence, it is as important in international marketing as it is in national and local marketing.

Advertising Research Is as Important in International Marketing as It