An MIS (Marketing Information System) Is A

An MIS (Marketing Information System) is a:

A) set of procedures used to generate information for decision making.
B) process used to ensure that none of the steps in the research process is ignored.
C) hierarchical chart for categorizing the relevance of different types of primary data.
D) process used to assess and prioritize internal environmental strengths, weaknesses, opportunities, and threats.
E) set of complex procedures used for gathering information and converting it into manageable secondary data.