Florida's Natural brand orange juice introduced a marketing campaign to alert consumers that their brand was not made with any imported orange juice. The campaign by the co-op of citrus growers that produce Florida's Natural featured television advertisements that questioned why other premium orange juice brands would use imported juices when America produces such fresh fruit. To determine if this campaign created a positive image for Florida-grown oranges, the co-op should most likely use a(n):

Question

Quizplus · Accepted Answer

An attitude test would be the best choice to measure the effectiveness of the marketing campaign as it would assess consumers' attitudes towards Florida-grown oranges and their preference for Florida's Natural brand. This test would provide insight into whether the campaign succeeded in creating a positive image for Florida-grown oranges and if it influenced consumers to choose Florida's Natural over other premium orange juice brands that used imported juices.

Florida's Natural Brand Orange Juice Introduced a Marketing Campaign to Alert