An advertising researcher needs to know what hunters think about an ad campaign for Zeiss rifle scopes that are designed specifically for hunting in heavy bush and demanding terrain. The entire target population for the marketing research is known as the:

Question

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The entire target population for the marketing research is known as the universe. This includes all hunters who may have an interest in using Zeiss rifle scopes designed for hunting in heavy bush and demanding terrain. The other options, such as reliability quotient, focus group, sample, and validity quotient, refer to different aspects of research methods and are not applicable to the target population in this scenario.

An Advertising Researcher Needs to Know What Hunters Think About