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Katherine Has Been Baking for Years, and She Uses King

Question 43

Multiple Choice

Katherine has been baking for years, and she uses King Arthur flour because that's the brand her mother uses and recommends. Which of the following best explains why Katherine buys King Arthur flour instead of another brand?


A) Stimulus-response theory
B) Peripheral route to persuasion
C) Central route to persuasion
D) Conditioning theory
E) Cognitive theory

Correct Answer:

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