Considering the Elaboration Likelihood Model, which of the following purchases would most likely involve the central route to persuasion?

Question

Quizplus · Accepted Answer

Purchasing a Mother's Day card is a personal and emotional decision. It involves significant cognitive processing, and consumers are likely to engage in the central route to persuasion, considering the message and personal relevance of the card. Therefore, A) is the best choice.

Considering the Elaboration Likelihood Model, Which of the Following Purchases