Most mass media advertising probably receives _____ processing because very few people are actually in the market at any given time.

Question

Quizplus · Accepted Answer

Peripheral processing refers to low-involvement processing of information where the audience is not actively seeking to process the information. Most mass media advertising falls into this category as very few people are usually actively in the market for a specific product at any given time. Therefore, people tend to process the information in a less elaborative way and more through peripheral cues like colors, images, and slogans.

Most Mass Media Advertising Probably Receives _____ Processing Because Very