Last week, Gopal paid $359 for a sewing machine for his wife. He purchased the machine from an Internet retailer and believed he had received a bargain. This week he found an identical sewing machine at Walmart for $169. He is likely to experience:

Question

Quizplus · Accepted Answer

Gopal is likely to experience cognitive dissonance because he paid a higher price for the sewing machine and then found out that the same product is available at a significantly lower price at a different retailer. This creates a feeling of discomfort or inconsistency in his mind, as he tries to reconcile his belief that he received a bargain with the new information that suggests otherwise.

Last Week, Gopal Paid $359 for a Sewing Machine for His