Customers who might buy Muir Glen brand organic soups are people who like soup,want to try something different,don't have time to cook,worry about putting chemicals in their bodies,and are vegetarians.These various groups who may be in the market for Muir Glen soups are all examples of

Question

Quizplus · Accepted Answer

The different groups of customers mentioned in the statement represent market segments, which are identifiable groups of consumers with similar needs or characteristics that may benefit from a specific marketing mix. Muir Glen can use this information to target its marketing activities to meet the specific needs of each segment and increase its sales.

Customers Who Might Buy Muir Glen Brand Organic Soups Are