The sale of traditional brands of chocolate candy bars is declining.The manufacturers of candy have noticed that the demand for energy-boosters is up.As a result,they have introduced a new type of candy bar called "buzz bars." The new candy bars have 60 milligrams of caffeine,with taurine and B vitamins.The candy industry had to create _____ for buzz bars.

Question

Quizplus · Accepted Answer

Primary demand is created when a new product is introduced to the market and the company needs to stimulate interest in the product category itself, rather than a specific brand. In this case, the candy industry is introducing "buzz bars," a new type of candy bar, thus needing to create a demand for this new category of energy-boosting candy bars.

The Sale of Traditional Brands of Chocolate Candy Bars Is