Joe Boxer products can only be found at Kmart and Sears. Joe Boxer is best described as a(n):

Question

Quizplus · Accepted Answer

Joe Boxer is a private label brand, which is a brand that is owned and sold by a specific retailer (in this case Kmart and Sears). It is not a manufacturer's brand, as it is not produced by a separate company and distributed to different retailers. It also cannot be classified as an aggregated brand or indirect consumer promotion, as these terms refer to different types of branding strategies. Finally, while Joe Boxer may have a specific target demographic, it is not primarily classified as a demographic brand.

Joe Boxer Products Can Only Be Found at Kmart and Sears