An advertising agency that earns more money if an ad campaign attains specific,agreed-upon goals is most likely being compensated through an incentive system.

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An incentive system is a compensation model whereby an agency earns a higher fee or bonus if they achieve certain pre-defined goals or milestones. Therefore, an advertising agency that earns more money if an ad campaign attains specific, agreed-upon goals is most likely being compensated through an incentive system.

An Advertising Agency That Earns More Money If an Ad