An ad for Calvin Klein's Eternity fragrance for men and women contains a black-and-white full-size photograph of an attractive, young couple in a romantic embrace. Who is in charge of the photograph portion of the ad, its placement on the page, and the location and appearance of the product in the ad?

Question

Quizplus · Accepted Answer

The art director is in charge of the overall visual look and design of the ad, including the photograph portion, its placement on the page, and the location and appearance of the product.

An Ad for Calvin Klein's Eternity Fragrance for Men and Women