Some advertisers ask for or imply that they want to see what the agency will do before they sign on. The agencies thus must create a:

Question

Quizplus · Accepted Answer

A speculative presentation, also known as a spec ad or a pitch, is a visual and creative representation of what the agency could produce for the advertiser. It is typically done to win the advertiser's business by showcasing the agency's creativity, ideas, and capabilities. The advertiser might ask for it as a way of evaluating the agency's potential value before committing to a full campaign.

Some Advertisers Ask for or Imply That They Want to See