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US Caviar Ran Ads in an Onboard American Airlines Magazine

Question 59

Multiple Choice

U.S. Caviar ran ads in an onboard American Airlines magazine offering real Russian caviar at substantially lower prices than it typically sold for. Later, FTC investigators determined that the caviar U.S. Caviar was selling as exotic Russian caviar was produced in the U.S. and was actually overpriced given its quality. U.S. Caviar most likely engaged in:


A) puffery.
B) unethical advertising.
C) deceptive advertising.
D) an ethical dilemma.
E) anti-competitive advertising.

Correct Answer:

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