Safeway, a U.K.-based supermarket chain, was reprimanded by a government agency in the United Kingdom because it distributed a leaflet titled "More reasons NOT to shop at Morrisons." (Morrisons is one of Safeway's primary competitors in the U.K.). In the leaflet, Safeway depicted two shopping receipts, one for Safeway and one for Morrisons. The Safeway receipt claimed goods purchased at Safeway were much cheaper than the same goods purchased at Morrisons. Morrisons said that the goods on the imaginary receipt were not typical purchases and that the reason they were cheaper on the Safeway receipt was because the goods were on sale in the Safeway store. The FTC would have most likely found Safeway guilty of:

Question

Quizplus · Accepted Answer

Safeway's leaflet is deceptive advertising because they falsely claim that their prices are cheaper than Morrisons for the same goods without disclosing that the goods were on sale at Safeway during the time of purchase. This could mislead consumers into believing that Safeway always offers lower prices than Morrisons, leading them to make purchasing decisions based on false information.