Adolph Coors Co

Adolph Coors Co. ran an ad which featured a purported taste test between Coors's Aspen Edge and Anheuser-Busch's Michelob Ultra. A taste-tester downed a glass of Aspen Edge and took only a sip of Michelob Ultra. A print version of the ad said, "Beer drinkers agree that Aspen Edge has more taste than Michelob Ultra." Coors was forced to remove the television advertisements after Anheuser-Busch said it made unsubstantiated claims about consumer preferences. Anheuser-Busch most likely:

A) asserted that Coors used bait-and-switch offers with consumers.
B) accused Coors of violating copyright and trademark laws.
C) relied on laws designed to protect against gray marketing.
D) wanted research data that supported Coors's claim.
E) issued an unsupported cease-and-desist order.