_____ is the process of creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Question

Quizplus · Accepted Answer

The definition provided fits the definition of marketing, which involves creating value for customers, communicating that value, and managing customer relationships in a way that benefits the organization and its stakeholders. Management is a broader term that includes overseeing all aspects of an organization, and advertising and communications are specific tactics within the larger marketing process. Logistics involves the movement of goods and resources, but is not directly related to the creation and delivery of customer value.

_____ Is the Process of Creating, Communicating, and Delivering Value