Which of the following ages in the evolution of advertising was characterized by the Chinese inventing paper, Johannes Guttenberg inventing the printing press, and the Boston Newsletter beginning to carry advertisements that appealed to American colonists?

Question

Quizplus · Accepted Answer

The invention of paper by the Chinese and the printing press by Johannes Guttenberg occurred in the preindustrial age, which is also characterized by the rise of early newspapers and the first printed advertisements, such as the ones found in the Boston Newsletter. The Industrial Age came later with the advent of mass production and railroads, while the Age of Reason and Mercantile Age predate this era. The Industrializing Age is a more recent term that refers to the late 19th and early 20th century industrialization and modernization of many countries.

Which of the Following Ages in the Evolution of Advertising