Advertisers can determine how effective their media mix has been in reaching their target audience by calculating __________ of the advertising schedule.

Question

Quizplus · Accepted Answer

GRP stands for Gross Rating Points, which is the sum of ratings achieved by a media schedule. It is a standard measure of advertising impact and can be used to determine how effective a media mix has been in reaching the target audience. Higher GRPs indicate that more people in the target audience have been exposed to the advertising message. Therefore, calculating the total GRP of the advertising schedule can provide valuable insights into the effectiveness of the media mix.

Advertisers Can Determine How Effective Their Media Mix Has Been