Jennifer has worked for many years reviewing and approving print ads for her firm. She has memorized a checklist of key points to review. Which of the following would NOT be on her checklist?
A) headline
B) body copy
C) brand elements
D) photo credits
E) subheads
Correct Answer:
Verified
Q64: A _ advertising schedule uses heavy advertising
Q82: The additional sales that can be attributed
Q85: The major text portion of a print
Q87: The execution style of an advertising message
Q94: The _ is the primary enforcement agency
Q95: How does an advertiser calculate the GRP?
A)
Q99: Thomas had conducted a thorough pretest before
Q101: Actress Sissy Spacek once objected to a
Q102: Which of the following is NOT true
Q105: Unlike advertising, public relations
A) supports promotional efforts
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