Integrated marketing communications represents the __________ P in the four Ps of a firm's marketing mix.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) refers to the coordination and integration of various marketing communication tools and tactics to promote a consistent and clear message about a brand or product. It includes advertising, sales promotion, public relations, personal selling, and direct marketing. Therefore, IMC primarily focuses on the promotion element of the marketing mix.

Integrated Marketing Communications Represents the __________ P in the Four