The proliferation of new media alternatives has led many firms to shift their promotional budgets from

Question

Quizplus · Accepted Answer

The options mention the shift of promotional budgets from one form of marketing communication to another in response to the proliferation of new media alternatives. The best choice is option E, which states that firms are shifting their budgets from advertising to direct marketing and website development in response to the rise of new media alternatives. This makes sense given that new media alternatives offer the opportunity for more targeted and personalized marketing, which is often better achieved through direct marketing and website development than advertising.

The Proliferation of New Media Alternatives Has Led Many Firms